---
title: "A Morning With Mark Ritson: Understanding Marketing Metrics for Profitable Growth"
description: This exclusive, in-person event headlined by none other than Mark Ritson—renowned marketing professor and industry commentator. This impactful morning will focus on the evolving role of senior marketing leaders and how marketing, when done right, is the engine that powers sustainable, profitable growth.
image: https://growth.incubeta.com/hubfs/Newsletter%20images%20(4).png
---

[![Incubeta](https://growth.incubeta.com/hs-fs/hubfs/Incubeta_Logo_2021_grey.png?width=200&height=42&name=Incubeta_Logo_2021_grey.png "Incubeta")](https://www.incubeta.com/)

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## Join Us for an Exclusive Morning with Mark Ritson.

In today’s rapidly evolving market, the role of senior marketing leaders has never been more critical. Marketers are under increasing pressure to drive profitable growth while navigating martech advancements and aligning with financial leadership on the metrics of business success. At this exclusive, event, we’ll focus on the foundation first, exploring how marketing, when done right, is, and always has been, the engine that powers sustainable, profitable growth for your business.

With a keynote presentation and live Q&A from marketing professor and industry commentator Mark Ritson, this session will equip senior marketing leaders with the evidence and approach to elevate their impact within the organization.

 We’ll explore the core elements that drive success, including:

- Driving Strategic Alignment – How to position marketing as a key strategic partner with the CFO and across the wider organization
- Navigating Complexity – Building agility within your organization to thrive in today’s fast-moving landscape
- Achieving Sustainable Growth – Building the case for foundations-first planning to unlock short AND long-term, profitable results.

Join us online for an action-packed morning where you’ll have the opportunity to pose your questions to Mark Ritson and other leaders from Incubeta to help you elevate your impact day-to-day. 

Secure your spot today and be part of the conversation that will reshape the future of marketing leadership.

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## Our Speakers

![Mark Ritson](https://growth.incubeta.com/hubfs/Mark%20Ritson.png "Mark Ritson")

#### Mark Ritson

 Marketing Professor and Industry Commentator

![Amy Crowther](https://growth.incubeta.com/hubfs/Untitled%20design%20(1)-Nov-12-2024-03-40-01-3611-PM.png "Amy Crowther")

#### Amy Crowther

 Chief Client Officer

**Incubeta US**

![Alex Langshur](https://growth.incubeta.com/hubfs/Untitled%20design%20(3)-Nov-14-2024-07-43-13-2121-AM.png "Alex Langshur")

#### Alex Langshur

CEO Americas

**Incubeta US**

## Key Takeaways

- Discover actionable insights on positioning marketing as a core driver of business success.
- Learn how to build strategic alignment with finance and leadership, unlocking marketing’s full potential as a growth engine.
- Gain practical approaches to foster organizational agility in a fast-paced market and develop a foundations-first strategy for achieving sustainable, long-term growth.
- Engage with real-world examples and a live Q&A with Mark Ritson to elevate your impact within the organization.

#### About Incubeta

- [About Us](https://incubeta.com/about-us/)
- [Get In Touch](https://incubeta.com/)
- [Relevant Insights](https://incubeta.com/news-and-resources/)

#### Contact Us

- [hello@incubeta.com](mailto:hello@incubeta.com)

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