What you'll learn
“The Summer of Creative” is focused on data privacy opportunities, personalized campaigns, and automation of creatives. Creatives can be images, videos, audio, and other formats.
What are the next steps you can take to start using or optimizing creatives? Watch the video and learn:
- How creatives fit into your customer journey.
- How teams can collaborate on campaigns.
- Solutions to the market challenges
- Using data to increase performance and personalize ads.
The panel was led by: Franziska Kallé, Programmatic Media Lead at Google, and featured:
- Jessica Jacobs, Global Director, Partnerships & Growth at Incubeta
- Siegfried Stepke, Owner of E-dialog
- Felix Derkum RVP Sales at Ad-lib
- Giovanni Simonetti, Creative Lead at Google Netherlands.
