A Spotlight on Enhanced Conversions

One of the most important solutions to combat the loss of third-party cookies, Enhanced Conversions allow you to feed first-party data into Google to then leverage their knowledge of signed-in users. This gives you better visibility of your marketing spend, and allows you to optimize your bidding algorithms.
Designed Assets 2 (11)-2
Designed Assets 2 (12)-1
Designed Assets 2 (13)-1

We Understand The Complexities of Data

Our approach to implementing Google's Enhanced Conversion solution includes:

Enabling

We start by enabling Enhanced Conversions in Google Ads or Campaign Manager 360 account.

Validating

We validate implementation using Chrome Developer Tools - rigorously testing the implementation to ensure everything is working correctly.

Completing

We complete your Enhanced Conversions Setup within Google Tag Manager, ensuring a seamless integration with your existing systems.

Verifying

Finally, we verify the Enhanced Conversions in your Google Ads or Search Ads 360 account to confirm accurate data tracking.

Success Story

Enhanced Conversions in Action with Sanlam

Through the implementation of Google’s Enhanced Conversions & PerformanceMax, Sanlam experienced a significant improvement in conversion tracking accuracy, witnessing notable advancements in campaign performance, including:

Untitled design (59)-1
Designed Assets 2

What Will Enhanced Conversions Do For You?

Sustain Campaign Performance: By adapting to consumer privacy choices, you can continue to optimize your campaigns without compromising on performance.

Maintain Accurate Conversion Tracking: Even without third-party cookies, you can ensure that your data remains reliable and actionable.

Boost ROI: Improved data accuracy leads to better decision-making and higher return on investment for your marketing efforts.

Enhanced Attribution and Bidding: Experience up to a 17% increase in YouTube and a 5% increase in Search conversion measurement, allowing for better campaign planning and budget optimization.

Useful Assets

google event - covers (4)

Stronger Measurement for Better Marketing

This event provides practical insights into navigating the evolving privacy landscape, with a focus on leveraging Google Analytics 4 and exploring client stories alongside advanced tools.

3PC_HERO_MISSION

Getting to Grips with 3P Cookie Deprecation

With 2025 seeing us wave goodbye to third-party cookies, it's now or never to get your brand ready, and this blog explores the 9 keys things to take into consideration for 2025...

GA4_HERO_IMAGE_2

Navigating a Cookieless World: GA4

This blog shines a spotlight on Google Analytics 4: what is it, why was it created, key features (in comparison to Universal Analytics) and what is Server-Side Tagging?