Google Mini Labs
Outcome-driven workshops designed to accelerate your Digital Maturity
Sessions from 2-3 hours
For Marketers of all levels
Virtual workshops
Mini Labs: At a glance
Mini Labs are interactive outcome-driven workshops full of hands-on activities and real world examples to help drive your transformation journey forward. Our goal is to support you on your digital transformation journey by upskilling your teams to tackle key business challenges.
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Digital Maturity Benchmark
In 2019, Google partnered with Boston Consulting Group (BCG) to define the digital marketing maturity of brands and together they developed a framework that classified brands into four stages (Nascent to Multi-moment) according to their digital marketing maturity.
Research has shown that companies who take this journey will see incremental gains along the way and could experience up to 30% cost efficiency savings and 20% increase in revenue by moving from the early stages of data-driven marketing to a full multi-moment focus.
Find your Mini Lab in 3 easy steps
Step 1
Identify where you need the most support or see the greatest opportunity.
Each Mini Lab has been created based on 1 or more of 6 dimensions that impact data-driven marketing maturity*.
Step 2
Identify where on the digital maturity scale your organisation sits.
If you're not sure of your maturity level, ask one of our experts or take the Google Digital Maturity assessment.
Step 3
Identify which Mini Lab is in line with your marketing objectives.
After completing steps 1-2, you'll have a better understanding of what would best suit your organisations current goals & objectives.
For more information on the content we cover in our Mini Labs and how Incubeta can help you drive your Digital Maturity. Contact our team on helloza@incubeta.com
Accurately measure and value customer touch points.
- Attribution Fundamentals: Assess your current approach and attribution maturity level and identify areas for strategic development
- Data Activation: Reflect on your organisation’s current approach to Data Activation, and identify areas for short and long-term development
- Omnichannel: Deepen your understanding of omnichannel measurement solutions and extend your knowledge of a mobile-first approach
- Advanced Omnichannel: Get a clear overview of your current approach to strategic marketing across online and offline channels
- Privacy-centric Attribution: Explore and quantify the impact of privacy changes on your current approach to attribution
Deliver attention driving, intuitive experiences across digital touch points.
- Data Driven Creatives: Discover how to integrate data driven creative into your campaigns
- Enhance your Mobile Experience (Mobile UX): Critically assess the mobile barriers currently blocking conversions
- Grow with Apps: Assess your current app, find areas for growth and rethink your app strategy
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel.
- Audience: Unpack the importance of understanding your target audience when executing marketing campaigns
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control.
- Design a Video Action Campaign: Discover how to create a Video Action Campaign and consider the wider possibilities for your business
- Video Reach: Gain a broad understanding of the value of TV + YouTube and how it can help you reach a wider audience
Optimise marketing operations to drive profitability and growth.
- Automation: Explore how automating bidding, creatives, and workflows can help your organisation connect with customers
Improve decision making and results by working collaboratively across teams and with specialised partners.
- Activate Customer and Marketing Objectives: Refine your strategy and translate that into clear customer and marketing objectives
- Activate Insights-driven Marketing: Meet your marketing objectives by creating an audience strategy based on relevant consumer insights
- Design Thinking: Unpack the key stages of the design thinking process to understand how it can transform your business
- International Growth: Create a roadmap for your international growth strategy
- Measuring Goals with OKR’s: Explore the concept of OKRs and learn how to actively use them for more effective goal setting and measurement
- Privacy: Increase your privacy-readiness and assess the impact of privacy changes on your businesses
- Setting Measurable KPI’s for Business Success: Assess your KPIs and consider how well they are linked to your business and marketing objectives
- Test & Learn: Develop a structured, actionable plan to create testing agendas focused on marketing objectives
- What Makes a Great Manager?: Explore Google’s data-driven insight into what makes an effective manager
- What Makes an Effective Team?: Understand how to identify and measure the behaviours of an effective team
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Attribution
Accurately measure and value customer touch points
Assets & Ads
Deliver attention driving, intuitive experiences across digital touch points
Audience
Organize data to identify, understand and influence the most valuable audiences throughout the sales funnel
Access
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Automation
Optimise marketing operations to drive profitability and growth
Organisation
Improve decision making and results by working collaboratively across teams and with specialised partners
"Incubeta have always been meticulously organised and understanding of our interests and concerns. They’ve helped us make significant progress towards accurate measurement and effective digital advertising and they continuously bring us up to speed with the latest technology and best practices." Rain
"Running dynamic creative in our African markets has taken our creative execution and engagement to the next level. The ability to pre-populate dynamic elements like fixtures, scores and in-market, localised nuances means getting closer to our customer in a tailored and personalised way." Multichoice
"We are happy to have taken the next step in future-proofing our rapidly growing business. Our Enhanced Conversions implementation is going to be integral in the current shift where businesses are expected to be more privacy focussed. Being able to fill in the gaps in our conversion data to ensure we stay on our upward trajectory is tremendously valuable." WeBuyCars
"Working with the Incubeta team on the GA4 implementation project was an awesome experience. We appreciate the high level of professionalism and responsiveness shown by your team during this process. We look forward to working with Incubeta on more projects in the future." Wakanow