Navigating Digital Success for 2024

A Guide to the Digital Markets Act and Audiences in the New Age of Advertising, Featuring Implications on Google and Amazon 

The digital landscape is marked by constant change - whether this has to do with privacy regulations, advancing tech, or rising consumer expectations. A significant driver of change as of late is the European Commission's Digital Markets Act or DMA, which mainly targets Big Tech but ultimately affects us all as marketers, advertisers, and users. 

As the likes of Google and Amazon absorb the most regulatory and financial risk in light of the DMA, they stand at the forefront of change – racing towards more innovative, privacy-safe solutions. And, as the biggest players adapt and evolve, so too must the advertisers who use their platforms. 

In this whitepaper, we dive into what the DMA is all about and what both Google and Amazon advertisers must do to thrive in the new age of advertising.

Topics Covered

• Introducing the Digital Markets Act: What to Know About the New EU Regulation Against Big Tech
• Audiences in the New Age of Advertising: What This Means for Google, Amazon, and Advertisers
  • Practical Information for Google Advertisers
  • Practical Information for Amazon Advertisers
• Conclusion: Final Remarks

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