Paid Search Fundamentals

In the last 4 years, the financial industry has seen CPCs peak in October and November with customer category searches, consistently peaking in March.

Brands need to be aware this may not be the case going into next year as we are now seeing category search volumes starting to spike early with a prolonged consumer engagement.

What is driving these behaviours?

  • Cost of living
  • Pension turmoil
  • Energy crisis
  • Recession
  • Mortgage rate fluctuation

...are all playing into creating a hyper conscious consumer.

 

Register for our free training session

Thursday, 25 January  |  3pm-4pm GMT

Register yourself or your team members for our free session: Introduction to Paid Search Fundamentals for the Financial Industry, where our experts Freya, a Paid Search Knowledge Expert, and Claire, an L&D Specialist, will give you an overview of one of the most important channels in the Marketing mix.

This one hour session will provide a look at Paid Search from a Finance -specific perspective and how it can be leveraged to achieve your organisation's business objectives.

Key takeaways
  • Identify elements of paid search and shopping ads
  • Understand the role of paid search in the journey of the client
  • Know how to use paid search to achieve your marketing goals

Meet the trainers

meta speakers-1
Claire McLoughlin
L&D Specialist
meta speakers (1)
Freya Nicolaou
Paid Search Expert

Register for a free intro session
I enjoyed the activities the most as it put the training into practice. I thought the whole course (including the resources and speakers) was very professional and thorough. CRUK
I really enjoyed the structure as the group tasks allowed us to apply what we had just learnt to real use cases. It helped highlight whether I was understanding or not. Wagamama
Great structure to the session - the breakaway sessions and interaction with videos really helped break up the time and keep maintained attention. The takeaway workbook was a nice addition too. Campfire
The breakout rooms, eLearning, and quizzes were all great ways to apply lessons in real time and facilitate discussion. Even in moments where the group activities led to us finding incorrect answers, we learned a lot from those incorrect answers. Nick.com