South African brands invest more in digital advertising, with search commanding over 75% of total digital ad spend. Yet, for many marketers, one key question remains unanswered: Is your paid search strategy truly driving incremental profit — or simply overlapping your organic performance?
We’ve helped global and local brands illuminate the blind spots between paid and organic — bringing clarity to how these channels interact and revealing where media spend may be inflating costs without driving real value. With the right tools and insights, your search strategy can shift from overlapping efforts to outperforming results.
Join us on Tuesday, 6th May for an exclusive webinar where we’ll unpack how to optimize your total search investment by combining our proven search expertise, machine learning, and Incubeta’s proprietary Seamless Search platform.
In this webinar, you will learn:
- How to identify and avoid over-investing in branded search terms.
- Strategies to increase bidding effectiveness on broad match keywords.
- Proven techniques to reallocate your budget to more effective channels.
- Practical steps to improve digital marketing efficiency and boost your bottom line.
Register now and take control of your search strategy! We look forward to helping you optimize your search investment and achieve quantifiable business success.
Can’t attend live? Register anyway to access the content on demand.
Our Speakers
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Jaco Lintvelt
Managing Director
Incubeta SA
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Max Flajsner
Global Director of Data & AI
Incubeta
Why Attend?
- Discover how much your ads may be cannibalizing your SEO.
- Learn how to harness machine learning to drive true search incrementality.
- Maximize ROI by eliminating wasted ad spend and investing where it really moves the needle.
- Get a live walkthrough of Seamless Search — our proprietary tool that unifies your data and reveals untapped profit.
- Walk away with actionable insights to outperform in a landscape where every click counts.