Leave data silos in the past to empower future-proof infrastructure.
Customize your data modules
We built a model that could identify Exacts’ main on-site products of interest and the position of all users on the customer journey - and within the funnel.
It can be tricky to know where to start with data.
We have created modules of some of the best data work we’ve done across the globe for anyone to leverage.
Design data modules to cater for scale
Built For Scale
New channels, territories, and data sources can be layered together - providing data structures have been properly standardized.
Using a Machine Learning model, we built a sophisticated retargeting strategy for Charlotte Tilbury that demonstrated the value of Data Science.
Centralize your activation
Death Wish Coffee (DWC) partnered with Incubeta to help solve their cross-channel data silo challenges with the use of Incubeta's data pipeline.
Leverage cloud data
By centralizing data in the cloud, we are able to derive deeper insights, not only from one platform, but from multiple. Once we have those insights, we are then able to put them into action across all your campaigns, on all of your platforms.
Example Data Integrations
We’re able to connect to hundreds of possible data platforms. Here are some…
Did you know?
L’Oréal & Incubeta Use AI & First-Party Data to Push Personalization Frontiers with Skin Genius
It’s not easy to build a data-driven personalization machine that offers real added value to customers in a way that upholds their privacy. In this blog, we discuss how L'Oréal overcame this challenge with Skin Genius.
Realigning Data with Creative Optimization
Google has announced that it will withdraw support for third-party cookies in Chrome by 2024. This means that advertisers will need to redirect their attention towards analyzing first-party data to create customer-centric experiences.
The Risks, Rewards & Best Practices of Generative AI
As so often happens when a shiny new toy arrives in the digital marketing playpen, we all want to get a piece of the pie, and for good reason, but Generative AI is not without its risks.
Humans & Robots
This playbook explores the opportunities that Artificial Intelligence presents within Media, Commerce and Creative.
Living with First Party Data
We explore the future of digital advertising and how advertisers can grow in an online environment reliant on first-party data.
3 Minutes of Digital: Privacy
We summarize our 3 Minutes of Digital - Privacy video series. Looking at ‘Privacy’ and discussing the latest changes in the privacy sphere.
Customer Lifetime Value
Enhanced Customer Understanding
Marketing Mix Modeling
Personalized Marketing Comms
Propensity & Churn Modeling
Offline Conversion Uploads
Value Based Bidding