--- title: Data Fundamentals | Incubeta image: https://growth.incubeta.com/hubfs/Header%20-%20data.jpg --- [![Incubeta](https://growth.incubeta.com/hs-fs/hubfs/Incubeta_Logo_2021_grey.png?width=200&height=42&name=Incubeta_Logo_2021_grey.png "Incubeta")](https://www.incubeta.com/) Open main menu Close main menu [![Incubeta](https://growth.incubeta.com/hs-fs/hubfs/Incubeta_Logo_2021_grey.png?width=200&height=42&name=Incubeta_Logo_2021_grey.png "Incubeta")](https://www.incubeta.com/) [Contact Us](https://growth.incubeta.com/solutions-data-fundamentals#contact-us) # Data Fundamentals to Maximize Impact [Learn More About Our Offering](https://growth.incubeta.com/solutions-data-fundamentals#data-services) **Being Platform First** **Advanced Display Formats** ## Leave data silos in the past to empower future-proof infrastructure. ##### Customize your data modules ### Here's How We built a model that could identify Exacts’ main on-site products of interest and the position of all users on the customer journey - and within the funnel. [View Case Study](https://docsend.com/view/u223fkfkhehc4yb8) ### It can be tricky to know where to start with data. We have created modules of some of the best data work we’ve done across the globe for anyone to leverage. ![Noisy, Competitive Space option2](https://growth.incubeta.com/hubfs/Noisy%2c%20Competitive%20Space%20option2.jpg) ![f4e34a71-ryan-lr](https://growth.incubeta.com/hubfs/Brand/Imported%20sitepage%20images/f4e34a71-ryan-lr.png) ## Design data modules to cater for scale ### Built For Scale New channels, territories, and data sources can be layered together - providing data structures have been properly standardized. ### Here's How Using a Machine Learning model, we built a  sophisticated retargeting strategy for Charlotte Tilbury that demonstrated the value of Data Science. [View Case Study](https://docsend.com/view/w3p3xswzjak779cw) ## Centralize your activation ### Here's How Death Wish Coffee (DWC) partnered with Incubeta to help solve their cross-channel data silo challenges with the use of Incubeta's data pipeline. [View Case Study](https://docsend.com/view/gwi2yvwb489urbwc) ### Leverage cloud data By centralizing data in the cloud, we are able to derive deeper insights, not only from one platform, but from multiple. Once we have those insights, we are then able to put them into action across all your campaigns, on all of your platforms. ![0552f4b7-sophie-lr](https://growth.incubeta.com/hubfs/Brand/Imported%20sitepage%20images/0552f4b7-sophie-lr.png) ### Making Data Intelligence the Future of your Marketing Strategy [Check Out Our Data Solutions](https://growth.incubeta.com/solutions-data-fundamentals#data-services) ## Example Data Integrations We’re able to connect to hundreds of possible data platforms. Here are some… ![Logo - Google Ads](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Google%20Ads.png?width=558&height=279&name=Logo%20-%20Google%20Ads.png) ![Logo - Google Analytics](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Google%20Analytics.png?width=558&height=279&name=Logo%20-%20Google%20Analytics.png) ![Logo - Big Query](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Big%20Query.png?width=558&height=279&name=Logo%20-%20Big%20Query.png) ![Logo - Firebase](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Firebase.png?width=558&height=279&name=Logo%20-%20Firebase.png) ![Logo - Meta](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Meta.png?width=558&height=279&name=Logo%20-%20Meta.png) ![Logo - Display Video 360](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Display%20Video%20360.png?width=558&height=279&name=Logo%20-%20Display%20Video%20360.png) ![Logo - Search Ads 360](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20Search%20Ads%20360.png?width=558&height=279&name=Logo%20-%20Search%20Ads%20360.png) ![Logo - YouTube](https://growth.incubeta.com/hs-fs/hubfs/Logo%20-%20YouTube.png?width=558&height=279&name=Logo%20-%20YouTube.png) ## Did you know? ![L’Oréal & Incubeta Use AI & First-Party Data to Push Personalization Frontiers with Skin Genius](https://growth.incubeta.com/hubfs/L%E2%80%99Or%C3%A9al%20%26%20Incubeta%20Use%20AI%20%26%20First-Party%20Data%20to%20Push%20Personalization%20Frontiers%20with%20Skin%20Genius.jpg) ### L’Oréal & Incubeta Use AI & First-Party Data to Push Personalization Frontiers with Skin Genius It’s not easy to build a data-driven personalization machine that offers real added value to customers in a way that upholds their privacy. In this blog, we discuss how L'Oréal overcame this challenge with Skin Genius. [Read blog](https://www.incubeta.com/insights/loreal-incubeta-use-ai-first-party-data-to-push-personalization-frontiers-with-skin-genius/) ![Creative Optimization](https://growth.incubeta.com/hubfs/Creative%20Optimization.jpg) ### Realigning Data with Creative Optimization Google has announced that it will withdraw support for third-party cookies in Chrome by 2024. This means that advertisers will need to redirect their attention towards analyzing first-party data to create customer-centric experiences.  [Read blog](https://www.incubeta.com/insights/realigning-data-with-creative-optimization/) ![The Risks, Rewards & Best Practices of Generative AI](https://growth.incubeta.com/hubfs/The%20Risks%2c%20Rewards%20%26%20Best%20Practices%20of%20Generative%20AI.jpg) ### The Risks, Rewards & Best Practices of Generative AI As so often happens when a shiny new toy arrives in the digital marketing playpen, we all want to get a piece of the pie, and for good reason, but Generative AI is not without its risks. [Read blog](https://www.incubeta.com/insights/the-risks-rewards-best-practices-of-generative-ai/) ![Humans or robots](https://growth.incubeta.com/hubfs/Humans%20or%20robots.jpg) ### Humans & Robots This playbook explores the opportunities that Artificial Intelligence presents within Media, Commerce and Creative. [Download whitepaper](https://docsend.com/view/jdnwtim6jb4rqre6) ![First party data](https://growth.incubeta.com/hubfs/First%20party%20data.jpg) ### Living with First Party Data We explore the future of digital advertising and how advertisers can grow in an online environment reliant on first-party data. [Download whitepaper](https://docsend.com/view/pwwwgyxh6yyviffx) ![3 Minutes of Digital Privacy](https://growth.incubeta.com/hubfs/3%20Minutes%20of%20Digital%20Privacy.jpg) ### 3 Minutes of Digital: Privacy We summarize our 3 Minutes of Digital - Privacy video series. Looking at ‘Privacy’ and discussing the latest changes in the privacy sphere.  [Read blog](https://www.incubeta.com/insights/3-minutes-of-digital-privacy/)   ## Data Solutions Attribution Modelling Automated Dashboards Audience Segmentation Customer Lifetime Value Enhanced Customer Understanding Marketing Mix Modeling Personalized Marketing Comms Product Recommendation Propensity & Churn Modeling Offline Conversion Uploads Value Based Bidding [Get In Touch with Our Experts](https://growth.incubeta.com/solutions-data-fundamentals#contact-us)   ## Find out how we can help you ### With offices around the world, we can build a team perfect for your needs #### About Incubeta - [About Us](https://incubeta.com/about-us/) - [Get In Touch](https://incubeta.com/) - [Relevant Insights](https://incubeta.com/news-and-resources/) #### Contact Us - [hello@incubeta.com](mailto:hello@incubeta.com) [Follow us on LinkedIn](https://www.linkedin.com/company/incubeta) [Follow us on Instagram](https://www.instagram.com/incubetaglobal/?hl=en) [Follow us on Twitter](https://twitter.com/incubetaglobal?lang=en)