Retailers are becoming publishers
In recent years, growth in ecommerce has resulted in a significant spike of traffic to retail platforms, and an increase in first-party data access for retailers.
While brands are struggling to reach their audiences (due to the deprecation of third-party cookies), retailers can use Retail Media Networks to scale their traffic, performance and build out their first-party shopper data.
Monetize your retail media opportunities
As a retailer there are three key benefits to becoming a publisher:
Media Exposure
Selling media exposure to brands within your own platforms and shops
Extended Audiences
Targeting your audiences outside of your network, and utilizing campaign budgets paid for by brands
Data Insight
Monetize data insights and utilize data to optimize the brand's commerce success
Don't miss the boat: we will help you with your next steps
Setting up a Retail Media business will positively impact your enterprise, but you need to take the right steps to ensure a smooth onboarding process across your existing and newly created departments.
Incubeta can help you set up your strategy, while we deliver the right tech, help you implement, connect and activate data, train your teams, and manage your retail media business on a day-to-day basis.
Did you know?
A Marketing Revolution? Why “Retail Media” Is Blowing Up
E-commerce is bigger than ever, and retailers are getting their hands on more and more valuable first-party data. New technologies, such as data clean rooms, are giving retailers and advertisers opportunities to use that data for analysis, data enrichment and activation like never before. As a result, budgets for retail media advertising are growing substantially, with it set to be the ‘next big thing’. But why is this happening?