As marketing leaders face growing complexity in measurement, data privacy, and digital maturity, the need for clear, actionable solutions has never been greater. The 2025 Measurement Blueprint is your chance to engage with cutting-edge strategies, align with the latest industry advancements, and help you set the foundations for a successful 2025.

Agenda

9:30 AM: Registration and Refreshments

10:00 AM: Welcome from our event host Elizabeth Sutton - Head of Commercial @ Incubeta

10:05 AM: Opening Address and Industry Overview from Michael Ossendijver - Global Chief Solutions Officer @ Incubeta

10:20 AM: Incubeta's Measurement Blueprint by Matt Nixon - Head of Analytics @ Incubeta

10:35 AM: AA's Marketing Intelligence Journey with Matt Sanderson - Head of Digital Data & Analytics @ AA

10:50 AM: ATG's Measurement Transformation Journey with Raj Jagait -  Group Head of Ecommerce and Performance @ The Ambassador Theatre Group

11:10 AM: Coffee Break

11:25 AM: Google's 2025 Measurement Predictions with Dimitar Mitev - UK Agency Program Lead, Measurement and Media Effectiveness Activation @ Google

11:55 AM: Deep dive into MMM with Tom Mullany - Head of Client Planning and Partnerships @ Incubeta; and Stuart Penaluna - Senior Data Scientist @ Incubeta

12:20 PM: Roundtable Discussions

12:45 PM: Lunch and Networking

2:00 PM: Close

The registration for this event has now closed as we've reached capacity.

We appreciate your interest but unfortunately we cannot accept any more registrations at this stage. We will be sharing the event recording on our YouTube channel. Subscribe to Incubeta Marketing Communications to receive notifications.