Join us for our upcoming event.
Over the past year, the true value of performance marketing has been increasingly questioned. As the industry evolves, we’re challenged to reassess: Does performance marketing alone drive business growth?
The evolving landscape of data, technology, and artificial intelligence holds the key to unlocking new potentials. We’re witnessing a transformation that empowers us to redefine performance marketing’s impact.
In today’s world, where tangible value is paramount, the pivotal question becomes: ‘How can we leverage smart solutions and innovative marketing strategies to maximize business outcomes?’ This session will provide the answers.
Join us on October 3rd, 2024 at 2:30 pm BST, as we delve into the power of integrated media and explore how the UK’s leading brands are harnessing these advancements. You’ll gain insights into strategies that truly work, ensuring your marketing efforts drive real business growth and success.
Register today and be part of the conversation that shapes the future of performance marketing.
Registration is now closed for this year's Tomorrow's World event.
Key Takeaways
- Gain a comprehensive understanding of the current state and future trends of performance marketing.
Insights from the latest “Decoding Decisions 3.0” research on consumer behavior and practical tips on utilizing Behavioural Science and first-party data to enhance marketing models.
Unpack successful strategies and innovative approaches from a brand case study on integrating media and creative strategies.
Lessons from a panel discussion with senior marketers on the challenges and successes of implementing omnichannel strategies.
Our Agenda
Registration & Refreshments
2:00 pm
Welcome & Introduction
2:30 pm | Incubeta: Stephanie Abouatallah & Damien Bennett
Decoding Decisions 3.0: Surpassing Expectations in the Messy Middle
2:50 PM | Google Insights Team: Liz Cracknell
Fireside Chat: Expanding Performance Up The Funnel
3:20 PM | Tails.com: Elaine Wan & Incubeta: Anna Jorysz
Break
3:35 PM
Case Study x2
3:50 PM | Incubeta, Google & Brand
Interactive session: Marketing Profitability Assessment Quiz
4:10 PM | Incubeta: Stephanie Abouatallah
Panel: Driving Growth through Seamless Omnichannel Experiences
4:20 PM | Nobody’s Child, The Perfume Shop, Fractional Marketing, Google, Incubeta
Keynote
4:45 PM | Claire Harper
Our Speakers
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Stephanie Abouatallah
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Liz Cracknell
Andrew Xeni
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Laura Wilkinson
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Andrew Turner
Elaine Wan
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Leonie Lewis
Damien Bennett
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Frank Durrell
Claire Harper
Anna Jorys
