Tomorrow's World - Living With 1st Party Data

…we're looking down the barrel at a privacy-centric future and marketers should be using the time they have left to prepare their business.

Despite Google extending their third-party cookie deprecation timelines, the popularity of cookies (in the eye of the consumer) has been shrinking for years, and advertisers need to start finding a long term solution to fill the cookie-shaped hole in their brand strategy.

The following whitepaper explores the future of digital advertising, and how advertisers can grow in an online environment reliant on first-party data covering:

Section 1: The Evolution of Cookies

Section 2: The Loss of Third-Party Cookies; Channel-by-Channel

Section 3: Key Considerations Checklist

Section 4: Enriching First-Party Data

This whitepaper will take you through everything you need to know about living in a post third-party cookie world, and how to prepare your strategy.