Amazon launching in South Africa

Is Amazon Really Coming to South Africa?

Here's what we do know: Amazon has started advertising for over 300 jobs in country, with infrastructure well underway - a headquarters in Cape Town, as well as warehouses and logistical centres across the country. The Amazon.co.za domain has even previously appeared in the country drop-down list on Amazon's main website. While recent news suggests that Amazon has pushed their launch from February 2023 to later in the year (Q3 or Q4), the time to get ready for the eccomerce giant's local entry is today.

This page contains all the fundamental information your business needs to understand Amazon, its potential impact on your business, and how you can optimize Amazon to upgrade your growth for the long-haul.

Is Amazon Good for Business?

The Role of Amazon in Your Ecommerce Strategy

On September 14, 2022, during the Ecommerce Live event in Johannesburg, Incubeta's took to the stage and shared insights on the potential impact of Amazon on South African brands, retailers, and marketplaces. During our talk, we dove into what local businesses need to look out for, key learnings from previous Amazon market launches, and what you can already do today to stay ahead.

Access the slides by filling out the form below.

Incubeta’s marketplace team is an excellent addition to our marketing strategy. They understand exactly what Ubisoft’s priorities are with regards to ecommerce and retail media. Ubisoft

Incubeta has been tremendous at building our business on Amazon in the UK. In a matter of six months we were able to realize the #1 (best seller) spot in our category. Tony's Chocoloney

Incubeta helps us with Amazon advertising, shaping our campaign structure and keyword management in a way that increases traffic and conversions. Hunkemoller

We work with Incubeta to offer the best possible experience to online consumers on marketplaces. As a result of our collaboration, we’ve benefited from the marketplace team’s huge amount of know-how and are able to decrease the additional workload of our own team. VTech

HG started selling through Amazon to increase our reach in a few focus countries. Incubeta has proven the benefits to us, and after collaborating with them marketplaces are not a part of our marketing plan. HG International

Thanks to Incubeta we’ve proved that by adopting a start-up mentality and pushing the right content strategy, any brand can build awareness and sales in new markets through marketplaces. Unilever

Incubeta helps us both strategically and operationally to get the best out of Amazon, and since the beginning of our collaboration we have strengthened our brand position and increased our sales significantly through marketplaces. Urtekram

Working with Incubeta’s marketplace team was easy and hassle-free. They walked us through their process and provided us with comprehensive and cost-effective solutions to fit our budgets and timeframes. Brabantia

Incubeta helped us determine the right marketplace strategy and we’re very happy with the flexibility and knowledge of their marketplace team – both strategic and hands-on, a good addition to our own people. PPG

Incubeta has helped us restructure and accelerate our advertising strategy and activities, resulting in high sales growth at lower cots. They help us focus on the right activities and keep track of new opportunities on Amazon. Design Letters

Incubeta’s marketplace team has worked in a professional and fast manner to improve the content of our entire range. Based on their knowledge of the platform, they have done this well and quickly, with good listings and a growing turnover as a result. ECOstyle