Everything you need to know about Amazon in South Africa

Is Amazon Really Coming to South Africa?

Here's what we do know: Amazon has started advertising for over 300 jobs in country, with infrastructure well underway - a headquarters in Cape Town, warehouses across the country, and even logistical centres. While the ecommerce giant has not yet formally made its announcement to launch, recent developments leave little doubts in our minds that Amazon is definitely coming to town in 2023. The time to get ready is today. This page contains all the information your business needs to understand Amazon, its potential impact on your business, and how you can optimize it to upgrade your growth for the long-haul.

The Role of Amazon in Your Ecommerce Strategy (PDF)

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A masterclass: Everything to know about Amazon in SA

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View Incubeta's marketplace solutions

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Get in touch with one of our marketplace/Amazon specialists

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Is Amazon Good for Business?

The Role of Amazon in Your Ecommerce Strategy

On September 14, 2022, during the Ecommerce Live event in Johannesburg, Incubeta's Global Marketplaces Lead Tim Van Der Bilt took to the stage and shared his insights on the potential impact of Amazon on South African brands, retailers, and marketplaces. During Tim's talk, he dove into what local businesses need to look out for, key learnings from previous Amazon market launches, and what you can already do today to stay ahead.

Access Tim's slides by filling out the form below.

Upgrade your brand's growth with Amazon

Incubeta Launches Marketplace Solutions in South Africa

Incubeta is thrilled to announce the launch of Marketplace Solutions services in South Africa, preceding Amazon’s 2023 entry into the market. Discover how we can help your brand upgrade its growth through Amazon.

Masterclass 3 (1)

Watch Our On-Demand Masterclass

Amazon in South Africa: What to Expect and How to Prepare 

Our 45-minute webinar, Marketplace Masterclass - Amazon Launching in South Africa, is hosted by Incubeta's Managing Director (MEA), Roan MacKintosh and Head of Operations for Marketplace Solutions, Anouck Rietschoten.

In just 45-minutes, discover whether or not Amazon is right for your business; what the risks and opportunities are as the ecommerce giant comes into the market; and practical steps you can take to stay ahead of the curve. 

Watch the replay anytime, anywhere

In the news

Plan your Amazon strategy, or pay the price. 5 insights for SA brands

While South Africa's consumers may be rejoicing at the news that they will soon be able to enjoy all the convenience and competitive pricing that Amazon has to offer, the ecommerce giant's launch has some brands re-thinking their channel strategies. And rightly so, because making an Amazon play without a well thought through plan could end up costing companies more than they realise. 

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Case Study

Turning Tony's Chocolonely
Into a Bestseller

Find out how we helped Dutch chocolate brand Tony's Chocoloney to enter the UK market via Amazon and ultimately come out on top as a #1 bestseller against other well-known and established competitors in the saturated market.

If You Need Marketplace Support

We're Your Go-To Marketplace Expert

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Verified Amazon Partner

A long-standing Amazon partner with a team of over 60 marketplace specialists globally.

First in South Africa

The first marketplace expert in South Africa, backed by years of marketplace expertise.

Trusted by the Best

Work with the biggest global brands like Unilever, L'Oreal, Philipps, and more.

Market Entry Expert

A record of success, from set up and market entry to execution and scaling growth.

Marketplace Consulting

Combining best-practice expertise with the latest trends and insider data, our team offers profitable results and actionable insights. We consult on setting up marketplace accounts, protecting brands against counterfeits and bad players, expanding into new markets via marketplaces, pricing mechanics, integrating platforms, troubleshooting issues, and more.

Amazon Academy

Preceding Amazon's entry into the South African market in 2023, brands would do well to future-proof themselves by getting their team(s) Amazon certified. For ZAR 8,000, Incubeta’s Amazon Academy offers two half-days of training (virtual or on-site), where participants (5 people min. per intake) receive Amazon certification upon successful completion.

Incubeta’s marketplace team is an excellent addition to our marketing strategy. They understand exactly what Ubisoft’s priorities are with regards to ecommerce and retail media. Ubisoft
Incubeta has been tremendous at building our business on Amazon in the UK. In a matter of six months we were able to realize the #1 (best seller) spot in our category. Tony's Chocoloney
Incubeta helps us with Amazon advertising, shaping our campaign structure and keyword management in a way that increases traffic and conversions. Hunkemoller
We work with Incubeta to offer the best possible experience to online consumers on marketplaces. As a result of our collaboration, we’ve benefited from the marketplace team’s huge amount of know-how and are able to decrease the additional workload of our own team. VTech
HG started selling through Amazon to increase our reach in a few focus countries. Incubeta has proven the benefits to us, and after collaborating with them marketplaces are not a part of our marketing plan. HG International
Thanks to Incubeta we’ve proved that by adopting a start-up mentality and pushing the right content strategy, any brand can build awareness and sales in new markets through marketplaces. Unilever
Incubeta helps us both strategically and operationally to get the best out of Amazon, and since the beginning of our collaboration we have strengthened our brand position and increased our sales significantly through marketplaces. Urtekram
Working with Incubeta’s marketplace team was easy and hassle-free. They walked us through their process and provided us with comprehensive and cost-effective solutions to fit our budgets and timeframes. Brabantia
Incubeta helped us determine the right marketplace strategy and we’re very happy with the flexibility and knowledge of their marketplace team – both strategic and hands-on, a good addition to our own people. PPG
Incubeta has helped us restructure and accelerate our advertising strategy and activities, resulting in high sales growth at lower cots. They help us focus on the right activities and keep track of new opportunities on Amazon. Design Letters
Incubeta’s marketplace team has worked in a professional and fast manner to improve the content of our entire range. Based on their knowledge of the platform, they have done this well and quickly, with good listings and a growing turnover as a result. ECOstyle

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